Right now is your
opportunity
to drive change
through data and audience
engagement.

This is me

I’m Hassan Spruill, a Marketing and Product executive from Brooklyn, NY, with 15 years of experience. As a Data Scientist specializing in Python, R, and machine learning, I bring a strong analytical approach to my work. I’m a James Beard Award winner, certified Scrum Master and Product Owner through Scrum Alliance, with expertise in audience development across organic, paid, and experiential marketing channels.

I’ve driven growth at top companies like Paramount, BET, Vox, Okayplayer, and OkayAfrica, and led newsletter programs at Thrillist, managing a million-subscriber email list. My product and content development skills include podcast growth strategies and video monetization on YouTube, social media, and websites.

I’m also the author of "Agile for Creatives & New Media," "Audience Development for Fintech Companies," and "Ethical Cryptocurrency Audience Development."

Content Strategy
Product Development
Campaign Management

Branding Social Media

Events Data Science
Creative Initiatives

Content Monetization

Audience Development

See Full CV

I advise companies
on arriving at the future
they envision.

I help companies strategically navigate their path to the future they envision, using data insights, audience growth, and product innovation. My approach starts with understanding their goals and analyzing the landscape to uncover growth opportunities and trends.

With expertise in marketing and product development, I craft customized strategies that blend organic, paid media, and IRL activations, maximizing reach and impact. From dreaming big to step-by-step implementation, I guide businesses to make smart, sustainable growth decisions.

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